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TBR Global Chauffeuring
20th January 2020

Louise Smith, formerly of Avis Budget Group, joins TBR family to help drive strategic growth across the region

We are pleased to announce the appointment of Louise Smith in the role of Head of Sales, EMEA. Based in the UK and sitting on TBR’s global leadership team, Louise will be reporting directly into Craig Chambers, Group CEO.

Armed with vast knowledge and understanding of the ground transport and hospitality space, Louise joins TBR from Avis Budget Group as Sales Team Manager, focussing on the B2B segment. Prior to Avis, Louise was Director of Sales for the Park Inn Hotel & Conference Centre at Heathrow, responsible for the corporate transient business.

In this role, Louise will be directing the EMEA sales team to drive strategic sales growth across the region and enable TBR to deliver the ambitious growth targets defined in the ‘Road to 2021’ strategy.

Craig Chambers commented on Louise’s appointment: “We are excited for Louise to join TBR at such an integral part in our journey. Louise brings with her a wealth of experience and industry-leading knowledge, that will help us to further expand TBR across the EMEA events, roadshows, and corporate space. We look forward to seeing what 2020 has in store with Louise on board.”

Louise added: “I am truly excited to join the TBR family. I fully believe that their core values and behaviours, such as a continuous commitment to customer excellence exemplified by their world-leading Net Promoter Score (NPS) results, show a company that is going places. The sales function will inevitably play a pivotal role in achieving the business’ ambitious growth targets and I look forward to working with the team to bring this vision to life.”  

Find out further information on how Louise and the team can support you with your ground transportation solutions across EMEA by requesting a quote here today.