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TBR Global Chauffeuring

BBC Sports Personality Of The Year Ceremony 2017

In December 2017, the BBC Sports Personality of the Year ceremony took place in Liverpool’s Echo Arena with TBR Global Chauffeuring handling the ground transportation of 200 VIP guests and media teams. The on-site team successfully delivered over 100 journeys across the 12-hour event, with each vehicle in the fleet of coaches, MVPs, business and first-class saloons completing multiple journeys throughout the evening. This meant timing was key to the project managers who using TBR’s bespoke software, were able to track each vehicle and amend bookings in real time to ensure all passengers arrived according to schedule.

The team received glowing feedback from the client, who spoke of TBR’s “invaluable support”, “professional and engaging” drivers and “proactive and professional” approach.